Our crowdfunding campaign for season one is doing decent, at 31% of our goal at the end of the first week. We still need lots of help to make sure this documentary reaches the audience it deserves. To that end, I’ve put together a handy guide on things you can do to help us reach our goal, followed by some updates on campaign coverage and status.
Save the Date: Episode 2 will premiere at 7pm on March 12th, the eve of the fourth anniversary of Luke Stewart’s death
How to Help
1. Watch Episode One (preferably with others)
I’ve made it pretty easy for you, it’s embedded in the top of the post! Until you’ve watched our first fifteen minute episode, it’s a little weird for you to share or donate, right?
If you would like to organize a formal screening or even a small watch party for friends, just email firstname.lastname@example.org and we’ll be happy to set one up, including a QA with myself, the director, or a rep from BLM Cleveland.*
2. Social Media
Follow / Subscribe:
Super Fan Bonus Action: REALLY Follow Us
Here’s how to ensure you see our posts so you can like and share to help our engagement and organic reach (this goes for any page you want to support without interference from the Almighty Algorithm):
Click on the … button for the page, all the way to the right of the Like button, and select “Follow Settings”
Select “Favorite” for your News Feed setting
If you’re the Super Fan we hope you are, change notification settings for posts to “Standard”, and videos/live notifications to “All”. Once you’ve done this, here’s how they should look before you click Update.
Twitter makes it so much easier. Just go to our profile, click Follow and then the little bell.
Click the SUBSCRIBE button, then click the notification bell icon that appears to the right and select “All”
Content to Share
I’ve created a shared Google Drive folder here where you can download images and media to post to your own profiles and pages. More to be added all the time.
On Twitter it’s best to never use more than two, but go wild on Instagram. Here are the tags we’re using for Episode 1:
Send any positive thoughts or reactions that we can add to the website to email@example.com. Additionally, you can leave them as comments here or on Vimeo, YouTube, or the official review section of our Facebook Page (with the stars and everything).
Got any skills you can bring to the project? Let us know! Even having a social media account can be a huge help if you’re willing to join a private “amplification group” that coordinates social sharing.
I’ve saved the best and hardest ask for last. If you have already watched and shared, please consider donating any amount to the project.
Press Coverage & Mentions
There are a lot of lines cast in the press, but so far only Cleveland Scene has come through with coverage like they champs they are.
“This important documentary exposes the staggering depth and breadth of the systemic injustices within the Euclid Police Department. Euclid PD’s unchecked culture of excessive force, inadequate training, supervision, and discipline, and a decisive failure of leadership puts the community in danger. Too many lives have been destroyed by their flagrant disregard for the law, and more will be harmed unless Euclid finally takes drastic, immediate efforts to reform their police department.”
-Sara Gelsomino, Attorney for Stewart Family
State of Injustice @StateInjusticeThis project started out small. We intended to interview family of #LukeStewart, their attorneys, and activists outraged by his case, and shine a little light on it. Here's a bit about why it sprawled into a larger endeavor to look at systemic issues that affect all of Ohio. https://t.co/FjiIgLnACI
State of Injustice @StateInjusticeWhile there are many systemic issues to be focused on as this series moves forward, what we uncovered in Euclid does not seem to be an anomaly. Euclid also has the same flavor of Ohio racism we will find in other cities, but that's for another thread. https://t.co/xikhorY6Fh
This week I will be adding motion graphics and finishing touches to episode two, which will premiere on March 13th, the fourth anniversary of Luke Stewart’s death. Details on the premiere are being worked out tomorrow, but it will definitely be virtual.
Thank you for your time and any support you can lend to this important project.